Elizabeth Cambra founded StrategicRev as a hospitality strategy and pricing consulting firm born from the passion for working with all size companies to look at their revenue and cost streams, find the opportunities to increase revenues, and develop a strategic plan to deploy change. She is a successful leader with more than 25 years of achievement in strategy, pricing, forecasting, data and analytics, project management, and distribution with an extensive focus on Operations, Sales, and Marketing. Cambra has optimized multiple brands, both owned and franchises, in global locations with a multitude of systems. She can initiate change by identifying opportunities for applying analytics to increase profit, operational efficiency, and customer satisfaction.
“The revenue discipline has been my passion from day one. While many are frustrated by the challenge of knowing that there is always more revenue to be made, this is what has driven me to always change my strategy and never rely on what worked yesterday. Every strategy has room for growth. I see this as an ongoing opportunity versus a failure.”
Industry and Outreach:
- Governor-appointed member, State of Hawaii, Council of Revenues, 2014 – 2016
- Hospitality Sales and Marketing International Association [HSMAI]
- America’s Board Member, 2009 – 2016
- Recognized as one of the Top 25 Minds in Sales and Marketing, 2012
- Past Chair of HSMAI Revenue Management Advisory Board, 2006 – 2009
- Certified Revenue Management Executive (CRME)
- Appointed to the Pacific Century Fellows Leadership Program, 2008
- Recognized by Pacific Business News, Forty Under 40, 2007
- Recognized by Hotel & Motel Management Magazine, Leader of Tomorrow, 2005
- Active keynote speaker and workshop present throughout US and Asia
- Guest lecturer at Hawaii Pacific University and University of Hawaii
- Preceptor to university hospitality program interns
Previous Experience:
- Vice President, Pricing and Revenue, Outrigger Hotels & Resorts
- Corporate Director, Pricing and Revenue Optimization, Outrigger Hotels & Resorts
- Regional Director of Revenue Management, Interstate Hotels & Resorts
- Director of Transient Sales, Radisson Hotel Los Angeles Westside, Interstate Hotels & Resorts
- Director of Transient Sales, Fast-Track, Westin Bonaventure Hotel & Suites, Interstate Hotels & Resorts
- Director of Revenue, Sheraton Houston Brookhollow, Meristar Hotels & Resorts
- Revenue Manager, Omni Austin Downtown, Omni Hotels & Resorts
- Manager In Development, Omni Mandalay Hotel, Omni Hotels & Resorts